Originally published at myreadinglife.com.
Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri was recommended by the agile coaching office where I work. They came back from a product conference raving about it. After reading it, I’d say their attitude is well warranted.
I have read many product management books in the last ten years. Most of these focus on what the product manager needs to do to succeed. This one does too but goes further. It also addresses what needs to happen organizationally to support the entire enterprise becoming product-led.
This change requires more than simple order taking or building features like crazy. It takes a top to bottom curiosity for what the customer problem is, seeking it out, and looking for the best solution to that problem. And this isn’t done once but over and over again to make sure you really dig it and find the root problem.
Any team looking to be better product managers and help their company make better products would do well to read this book and discuss it.
