The Culture Code by Danile Coyle uses practical examples and research to show how culture can be consciously developed. This comes from the cultivation of three skills in particular: building safety, sharing vulnerability, and establishing purpose.
The buzzword often heard around this concept is psychological safety. This is the simple but profound idea that we are safe and connected. This builds a strong sense of belonging and needs continual, purposeful cultivation. This skill is the foundation of building successful culture.
This skill is perhaps best summarized by the phrase, “Tell me what you want, and I’ll help you.” It doesn’t presume to know what is best and puts itself out there in service to the team. And by doing this, it invites others to do the same. So while vulnerability can feel scary and perhaps weak, it is in reality a strength that invites others into the process of solving the problems of the team.
Every team has to have a shared list of priorities. And these need to be share over and over, *ad nauseam*. Many organizations have a credo or mission statement that is delivered from on high. Instead, the team needs to be involved in creating such statements or at least revisiting them and consciously buying into them. Then everyone has to be invested in sharing them regularly and living according to them. Interestingly, there is a difference in how to lead teams for proficiency (when the tasks are well-known and repetitive and how to lead teams for creativity (when the tasks are creative and determined by those doing them).
Ideas for Action
At the end of each section covering these skills are robust action lists derived from the activities of successful cultures. These can be used as take away crib notes to remind the reader of how to continually work at building results in your organization or team.