The Medium is the Challenge

After reading Amusing Ourselves to Death, I was looking for something a little more recent in the same vein. I found The Shallows by Nicholas Carr published in 2010. The theme in this newer volume is based on scientific research that shows that our brains change based on how we use them. Using the internet is changing the way our brains are wired and not for the better.

Perhaps the most interesting idea explored is attributed to Marshall McLuhan. “What both enthusiast and skeptic miss is what McLuhan saw: that in the long run a medium’s content matters less than the medium itself in influencing how we think and act.” So much of our discussion today focuses on content as the problem. What if the problem is the medium rather than the content?

I really appreciate the fact that Carr neither demonizes the internet nor treats it as an unalloyed good. Rather he points out, supported by scientific research, how the shallow, quick hit nature of the internet is changing how we work and think and how this is causing all sorts of problems. This book was published twelve years ago and the problems it lays out have only gotten worse.

The one thing I wish Carr had included in his book was a path out of this wilderness. He acknowledges that much good has come with the internet but how can we get the good while avoiding (or counteracting) the bad? Maybe that’s the next book I need to look for.

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