The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff is one of the most important books of the twenty-first century. It outlines how our economy has largely shifted away from an industrial base to a technological base of surveillance-driven advertising. And like the industrial revolution introduced new ways of economic engagement that required decades of adjustment, we must also adjust to this new economic modality. Unfortunately, the pace of the change this time is so fast that we aren’t adjusting to it quickly enough to head off as much of the negative consequences as we have in the past.
This work is well-researched with extensive notes. What I first thought of as a criticism became a benefit as I continued to read. The author keeps coming back to the basic points and reiterates them in the context of the content she shares. It is a bit like a spiral staircase that turns on itself in order to take you up higher in a limited space. It is just as effective here, ensuring that the reader is able to follow a very complex argument that builds to a very complete picture.
The book is a bit long (over 240,000 words), but is worth every minute of time it takes to read. For those concerned about surveillance, privacy, and inequality it is an essential work explaining how we got here and what we might be able to do to about it.
My rating: 5/5